Case Study: LSE Retail achieves 15% sitewide conversion uplift and 30x ROI with Klevu Smart Category Merchandising

30% ROI gained from investment in Klevu Smart Category Merchandising

LSE Retail, an online retailer, was spending too much time on manual merchandising and couldn’t keep up with trends, campaigns and paid media promotions. Already familiar with Klevu’s uplift from using Smart On-site Search, LSE turned to Klevu’s Smart Category Merchandising to automate merchandising while retaining strategic control and making promoted products easier for customers to find.

Klevu implemented Smart Category Merchandising, combining site search, navigation, purchase and session insights so the team could quickly reweight categories (for example, boost sale items before Christmas and flip to new items after). The change produced clear results for LSE Retail: a 15% increase in sitewide eCommerce conversion rate, 5% lower category bounce rate, 15% higher category-page value, 6% more sitewide transactions from category pages and a reported 30x ROI from the Klevu investment.

LSE Retail