Case Study: Group GTI achieves 200% more meetings with Klenty

How Group GTI Increased Their Meetings Booked by 200%

The customer, Group GTI, a career tech organization, faced challenges from a completely manual outbound sales model. Their disorganized process made it impossible to execute timely, personalized outreach or track performance, and manually updating their Zoho CRM wasted significant hours. Their prospecting mileage was low because they only captured existing demand without a strategy to nurture leads, leaving potential pipeline on the table. They sought a sales engagement platform, Klenty, to automate personalized outreach and integrate with Zoho.

Klenty provided the solution by enabling systematic and timely outreach through automated cadences. Their platform allowed Group GTI to run personalized campaigns at scale and use playbooks to tailor their strategy based on a lead's stage in the buying journey. The deep integration with Zoho CRM automated all data entry and updates. As a result of implementing Klenty, Group GTI achieved a 500% ROI, booked 200% more meetings, increased their prospecting mileage, and saved hours on manual work.

Group GTI

Nick King

Marketing Automations Specialist