Case Study: First Due books 233% more meetings with Klenty

How First Due SDRs Booked 233% More Meetings

First Due, a cloud-based provider of an end-to-end software suite for fire and EMS agencies, faced the challenge of establishing an outbound sales channel from scratch. With no standardized process in place, their sales development reps (SDRs) were disorganized, lacked performance insights, and spent excessive time on manual tasks. They needed a tool to automate personalized outreach and integrate with their Zoho CRM.

The vendor Klenty provided its sales engagement platform to standardize First Due's outbound process. The solution included automated, hyper-personalized email sequences, deep integration with Zoho to eliminate manual data entry, and extensive reporting for data-driven coaching. By using Klenty, First Due scaled its SDR team to seven members and increased its monthly booked meetings by 233%, from 60 to 200, in just nine months.

First Due

Dylan Spader

Head of Business Development