Case Study: Azeus Convene boosts meetings and response rates with Klenty

How Azeus Convene Used Multi-channel Outreach to Expand Their Business

Azeus Convene, a board management software provider, faced significant challenges in their sales process due to entirely manual outreach. Without a standardized process, their sales reps were disorganized and inefficient, juggling emails, calls, and LinkedIn touches across separate tools. This chaotic execution led to declining lead responses and a lack of insights into what was working, compounded by the time wasted on manually updating their Pipedrive CRM. The company needed a sales engagement platform to streamline and scale their efforts.

By implementing the Klenty sales engagement platform, Azeus Convene automated their multi-channel outreach, combining emails, calls, and LinkedIn tasks into streamlined sequences. Klenty’s deep integration with Pipedrive automatically synced all engagement data, eliminating manual CRM updates. The solution provided data-driven coaching tools and performance tracking, enabling managers to replicate winning strategies. As a result, the company booked more meetings, increased reply rates, saved hours on administrative work each week, and reduced their overall IT spend.

Azeus Convene

Craig Henderson

Head of Sales