Case Study: North Raleigh Periodontics Rebounds from COVID Closure with Kleer Membership Plans

North Raleigh Perio Rebounds from COVID Closure, Enrolls 200 Patients in 3 Months

North Raleigh Periodontics, a single-location practice in Raleigh, North Carolina, needed a way to support patients who lost jobs, income, and dental benefits during the COVID-19 shutdown while also reducing reliance on insurance plans that no longer fit the practice or its patients. To address this challenge, the team chose Kleer and launched a dental membership plan as part of their reopening strategy.

Using Kleer’s membership platform, automation tools, and ongoing Success Team support, North Raleigh Periodontics quickly educated patients, marketed the plan across email, web, social media, radio, and in-office channels, and created a VIP experience for members. The results were immediate: the practice enrolled its first member on launch day and 200 members in just over three months, generating $55,265 in recurring subscription revenue, with a goal of 1,000 members in the first year and expected renewal rates of 80-90%+.

North Raleigh Periodontics

Monica Singletary

Office Manager