Case Study: Blue Light Card achieves faster, single-source reporting with Kleene

Blue Light Card - Customer Case Study

Blue Light Card, a discount service for emergency service workers, faced challenges in analyzing vast amounts of data from its growing membership. Their legacy systems were not fit for purpose, making it difficult to track external transactions and understand purchasing actions, which hindered their ability to gain a single source of truth. They turned to the vendor Kleene for help with their data infrastructure.

Kleene implemented its automated ELT tool and helped create a new data warehouse. This solution provided Blue Light Card with quick and easy access to key metrics, enabling the build of industry-leading visualizations in Tableau. As a result, the company saw its renewals target increase from -14% to +7%, built 77 cross-functional reports, and now has 50% of its business using Tableau daily without needing to hire a large data team.

Blue Light Card

Alex Gray

Data & Insights Director