Case Study: a leading global multinational sportswear brand achieves higher email deliverability and engagement with KleanMail

A Leading Global Multinational Sportswear Brand experiences a dramatic boost in their RoI with Email Validation

A leading global multinational sportswear brand was facing significant challenges with its email marketing, including a 14% bounce rate, weak open and click rates, and a badly affected IP reputation. To address this, they turned to the vendor KleanMail and implemented its email validation solution.

KleanMail's solution involved cleansing the client's database of 6 million records and integrating its APIs to ensure incoming data was accurate. This effort, which took just one month, resulted in a dramatically improved ROI. The brand reduced its email bounce rate by 23%, improved deliverability by 18%, and saw email open rates shoot up four times. KleanMail also safeguarded the client's domain from blacklisting and enhanced customer engagement by 41%.