Case Study: V&B reinvents the customer experience with Klaxoon

With Klaxoon, Richard reinvents the customer experience of the V&B stores

V&B, the cellar and bar network, wanted to accelerate the digitalization of its brand and improve collaboration across a multi-skilled team spanning store operations, purchasing, product design, and marketing communication. Chief Digital Officer Richard Zuber used Klaxoon to support remote workshops and help rethink the customer experience.

With Klaxoon, V&B’s team defined personas and redesigned the customer journey in a more collaborative and efficient way. The vendor, Klaxoon, helped ensure everyone participated actively in the workshops, improving alignment and teamwork, though no specific quantitative results were provided.

V&B

Richard Zuber

Chief Digital Officer