Case Study: Strategic North Reimagines Virtual Workshops with Klaxoon

Strategic North - Customer Case Study

Strategic North, a brand strategy and research consultancy serving major pharmaceutical companies, needed a way to keep its client workshops collaborative and inclusive when a project suddenly had to be run virtually across 16 team members in 13 countries. With in-person travel disrupted, the team needed a digital approach that would let everyone contribute ideas and decisions in real time. Strategic North turned to Klaxoon, using its virtual workshop tools to support ideation, polling, and facilitation.

Using Klaxoon’s Brainstorm, Surveys, Live Storm, Questions, and Meeting features, Strategic North structured workshops into short, interactive segments that kept participants engaged and made it easier to gather input, prioritize ideas, and reach decisions quickly. The results were strong: the firm ran 50+ virtual workshops in four months, 89% of participants said Klaxoon was very easy to use, and one 70-person global strategy workshop was aligned in under three hours. Strategic North also reported smoother facilitation, more inclusive participation, and faster decision-making thanks to Klaxoon.

Strategic North

Michael White

Business Unit Director and Founder