Case Study: French Primary Health Insurance Fund boosts adoption of a new online medical leave service with Klaxoon

A cross-functional workshop to promote a new service at CPAM

French Primary Health Insurance Fund (CPAM) in Auch needed a better way to promote a new online medical leave certificate service to health professionals, as adoption was low and teams across two offices had to help explain the service. To prepare a stronger pitch and align internal teams, CPAM turned to Klaxoon, using its collaborative Board for a cross-functional workshop.

With Klaxoon’s Board, Françoise Méau ran a 3-hour workshop with about 10 participants using multiple methods, including an icebreaker, SONCAS, World Café, and CAB, to identify objections, map them to user needs, and build arguments to counter them. The result was a more engaging, visual, and effective workshop that brought together staff from Auch and Tarbes remotely, generated stronger collective ideas, and enabled deeper thinking and easier collaboration than a traditional in-person setup.