Case Study: TEVEO achieves 35% higher Black Friday ROAS with Klar

Teveo lifts Black Week ROAS by 35% with Klar

The athleisure brand Teveo faced a significant challenge ahead of the Black Friday rush, lacking reliable multi-touch attribution to confidently scale its Google Ads. This made aggressive marketing during the competitive Q4 period too risky. Partnering with the agency Touchpoint and using Klar's real-time attribution product, Klar Pulse, they sought to transform Google Ads into a major revenue driver.

Using Klar's real-time data, Touchpoint implemented a highly agile intra-day bidding strategy, dynamically adjusting campaigns multiple times daily. This solution allowed Teveo to increase its ad budget by 216% during Black Week. The results were substantial: revenue increased by 327%, the contribution margin grew by 120%, and ROAS improved by 35%. Klar enabled Teveo to scale profitably and unlock new customer segments.

Teveo