Case Study: shape labs achieves 40% CM3 growth with Klar and Beilmann's Google Ads strategy

Shape Labs boosts CM3 by 40% with Klar

shape labs, a DTC brand selling weight loss supplements on Shopify, faced the challenge of scaling their Google Ads budget aggressively without sacrificing profitability. Their biggest hurdle was "dirty data" from platform attribution, which created blind spots and made it impossible to know the true contribution of each channel. To overcome this, they turned to the vendor Klar and the agency Beilmann Marketing.

Using Klar as a Single Source of Truth for performance data, Beilmann Marketing implemented its Performance Framework. This solution provided accurate, real-time ROAS data, which was used to dynamically steer Google Demand Gen campaigns. The results were exceptional: shape labs achieved a 4.489% ad spend growth alongside a 40% increase in Contribution Margin 3 (CM3), proving that extreme scaling and high profit can be achieved together with Klar.

Shape Labs