Case Study: Maniko achieves 744% revenue growth with Klar

Maniko drives 744% revenue growth in 2 years with Klar

Maniko, a direct-to-consumer nail beauty brand, was preparing for hypergrowth but lacked proper marketing attribution and business intelligence. Their reliance on traditional last-click attribution made key paid social channels appear unprofitable and prevented strategic optimization of their expanding influencer marketing efforts. They partnered with Klar to implement a more effective solution.

Klar provided a single source of truth by implementing its 1st-party tracking pixel with Marketing Mix Modeling (MMM). This gave Maniko complete visibility into the full impact of every marketing touchpoint, enabling confident budget allocation and revealing the true, profitable performance of channels like TikTok. With Klar's advanced analytics, they also optimized influencer partnerships based on real profit contribution. As a result, Maniko achieved a 744% revenue growth over two years while increasing marketing spend by 414% and slightly reducing customer acquisition costs, proving significantly more efficient scaling.

Maniko