Case Study: Bergmensch boosts CM3 by 256% with Klar

Bergmensch boosts CM3 by 256% with Klar

The customer, Bergmensch, a direct-to-consumer retailer of hiking and outdoor apparel, was facing unprofitable customer acquisition. High customer acquisition costs (CAC) and a low average order value (AOV) were resulting in a negative contribution margin 3 (CM3). They partnered with the vendor Klar, using its analytics to diagnose these profitability challenges.

Klar's reporting enabled a new strategy focused on higher-margin products and more effective creatives. By shifting the marketing budget and implementing data-driven creative concepts, Klar helped Bergmensch drastically improve its metrics. This solution led to a 256% increase in CM3, a 23% reduction in CAC, and a 21% increase in AOV, establishing a foundation for profitable scaling.

Bergmensch