Case Study: Octopi improves conversion rates with Kixie

How Octopi Used the Kixie Workflow Integration with HubSpot to Improve Conversion Rates (+ Eliminate Headaches)

Octopi is an AI-powered appointment booking service for salons, spas, and barbershops. Its sales team was already using HubSpot, but it needed a reliable calling tool that could track activity in HubSpot without creating constant headaches or manual work. After trying other sales calling software that did not work well, the team turned to Kixie.

With Kixie’s workflow integration with HubSpot, Octopi automatically logged calls and call recordings, set up company-based workflows, and sent automated text reminders to beauty clients. The team also used features like AI-powered local presence, power dialing, and intelligent auto-dialing. As a result, Octopi reported a 45% improvement in conversion rate, while also reducing manual work and improving reliability.

Octopi

Matt Stafford

Sales Director