Case Study: St. Joseph’s Healthcare empowers maternal mental health awareness with Kitestring’s branding and event design

St. Joseph’s Healthcare launches Opening Up with Kitestring

St. Joseph’s Healthcare engaged Kitestring to help its Women’s Health Concerns Clinic create an inaugural event. The challenge was to connect healthcare professionals with community members who have lived experience and to develop a name and branding for the event that would spark a necessary conversation.

Kitestring developed the name "Opening Up" and a complete branding suite for the event. The solution used a calming color palette of purple and blue to invite conversation and empower women to learn about maternal mental health, successfully bridging the gap between professionals and patients.

St. Joseph’s Healthcare