Case Study: Neighbour 2 Neighbour builds a playful, bold literacy brand with Kitestring

Neighbour 2 Neighbour rebrands 15-year literacy program with Kitestring

The customer, Neighbour 2 Neighbour, sought to rebrand its long-running literacy program, formerly known as the Jack Parent Reading Program, to honor a key contributor. They engaged the vendor, Kitestring, for branding and design services to create a new identity that would resonate with their multi-layered audience of educators, parents, children, and donors.

Kitestring developed a playful and bold new brand inspired by the honoree's joy and a poignant quote, which also provided the new tagline: "Planting the seeds for success." The solution integrated the parent organization's colours while ensuring the program could stand strong on its own. The rebrand successfully captured the attention of prospective supporters, donors, and volunteers, giving the essential community program a renewed look and feel for its continued growth and impact.

Neighbour 2 Neighbour