Case Study: Hamilton Council on Aging raises dementia awareness with Kitestring’s Faces of Dementia campaign

Hamilton Council on Aging raises dementia awareness with Kitestring through surveys, focus groups, and compassionate community conversations

The Hamilton Council on Aging approached Kitestring to develop a marketing and branding campaign to address a significant community misunderstanding about what dementia is and who it affects. Their challenge was to raise awareness and foster better support for people living with dementia in their community.

Kitestring implemented a campaign called Faces of Dementia, which involved conducting research through surveys and focus groups, then partnering with Atomic Spark and Tae Photography to capture compelling videos and photos. The solution showcased diverse personal stories to communicate that individuals are more than their diagnosis, successfully directing the community to learn more at a dedicated website.

Hamilton Council on Aging