Case Study: Greater Hamilton Health Network builds a clearer, community-driven brand with Kitestring

Greater Hamilton Health Network clarifies community role with Kitestring after stakeholder survey

The Greater Hamilton Health Network, a collaboration of health and social service partners, faced significant confusion regarding its name and role, with the community mistakenly perceiving them as direct healthcare providers instead of an organization focused on building healthy communities. To address this challenge, they engaged the vendor Kitestring for a branding and design solution.

Kitestring developed a comprehensive new brand identity, which included a name change to Greater Hamilton Health Network and a new logo composed of interconnected circles to visually represent collaboration. This was supported by a clear tagline, a new website, and a full suite of branded collateral. The rebranding by Kitestring successfully clarified the organization's purpose, providing them with a strong, cohesive foundation to confidently connect with and grow their community.

Greater Hamilton Health Network