Case Study: Renesas boosts AI visibility with Kiterocket’s SEMICON PR campaign

Renesas earns 29K social media impressions with Kiterocket

Renesas, a market leader in microcontrollers, faced the challenge of standing out with its proven AI solutions in a crowded and skeptical market. The vendor Kiterocket was engaged to help the company rise above the noise and highlight its successful track record.

Kiterocket's solution was to create and facilitate an exclusive technology roundtable for Renesas and other industry leaders, timed to coincide with major tradeshows. This strategy, supported by a multi-faceted campaign, was a massive success. It directly resulted in 27 journalists attending, including five from top-tier publications, 29,000 social media impressions, and new relationships that positioned Renesas as a future source for AI stories.

Renesas