Case Study: LoRa Alliance achieves 472M audience reach with Kiterocket PR for LoRaWAN World Expo

LoRa Alliance drives 472M audience reach with Kiterocket

The LoRa Alliance, a global internet of things alliance, faced the challenge of raising media and analyst awareness for its newly launched LoRaWAN World Expo to ensure a successful turnout. Kiterocket was engaged to create this awareness through content creation and design services.

Kiterocket implemented a multi-faceted media engagement strategy that included traditional pitching, exclusive interview opportunities, speaker invitations, and media trades. This approach secured significant media attendance and resulted in 626 pieces of coverage, an audience reach of 472 million, and a 275x return on investment for the LoRa Alliance.

LoRa Alliance