Case Study: Entegris achieves major brand awareness in Korea with Kiterocket

Entegris reaches 8.6M viewers online with Kiterocket

Entegris, a major semiconductor materials company, faced the challenge of raising its brand awareness in Korea, a key market home to tech giants like Samsung and SK Hynix. To showcase its technology and boost its profile, Entegris partnered with the vendor Kiterocket for content creation and design services.

Kiterocket leveraged its deep local media relationships in Korea to host well-prepared press events at SEMICON Korea. This strategy resulted in significant earned media coverage that reached approximately 8.6 million viewers online, with an ad value equivalency of $550,000. This approach provided Entegris with a substantial return on investment and far greater impact than paid advertising alone.

Entegris