Case Study: Dementia UK achieves 21% more leads with The Kite Factory

Dementia UK boosts lead generation 21% with The Kite Factory

Dementia UK faced the challenge of generating high-quality leads and deepening audience engagement in a highly competitive charity sector. With limited resources, no new creative assets, and a tight budget, they partnered with The Kite Factory to cut through the saturated market using their existing materials and digital innovation.

The Kite Factory utilized its in-house Kite Studio™ platform and AI-powered creative testing to reimagine and adapt existing assets for maximum impact. Their media strategy focused on data-rich channels and strategic timing, which resulted in the campaign exceeding all key metrics. The results for Dementia UK included a 21% increase in lead generation, an 18% improvement in cost per acquisition year-over-year, and a significant 8.66% increase in paid social engagement.

Dementia UK