Case Study: Legends Entertainment District brings its vision to life with Kitchen Sink Studios

Legends Entertainment District develops 8-10 logo concepts with Kitchen Sink Studios

Legends Entertainment District, a new initiative by the Arizona Diamondbacks, Phoenix Suns, and the City of Phoenix, faced the challenge of transforming the area around their sports venues into a dynamic, interactive environment. They engaged vendor Kitchen Sink Studios to develop a compelling name, brand identity, and interactive marketing materials to bring this new district to life.

Kitchen Sink Studios developed the "Legends" name and a logo that evoked both sports history and modern excitement. They then created an interactive Flash presentation to visually demonstrate the future district's potential to prospective sponsors. The solution successfully provided the foundational branding and marketing tools needed to launch the project, with Kitchen Sink Studios' work having a lasting impact on the Phoenix community.