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Case Study: Thinking in Stories achieves faster audience growth and course enrollment with Kit
A Kit Case Study
Why ConvertKit’s Creator Network is this storyteller’s not-so-secret growth tactic
Thinking in Stories, the live multi-week storytelling course run by Lawrence Yeo, needed a better way to grow its audience and convert interested readers into students while dealing with natural newsletter unsubscribes. Lawrence switched to Kit from Mailchimp to manage his email list and build a more community-driven growth strategy for his newsletter and course.
Kit’s Creator Network and Recommendations feature helped Thinking in Stories grow through cross-promotions behind the scenes, bringing in 1,200 subscribers in a single month. Kit also enabled segmentation, tags, and automated emails to build a targeted course waitlist, supporting steady enrollment growth to more than 100 students and helping increase the email list from 15,000 to 24,000, a 60% rise.
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Thinking in Stories
Lawrence Yeo
Thinking in Stories