Case Study: JavaScript educator Chris Ferdinandi achieves automated, personalized email funnels and major time savings with ConvertKit

What happens when you migrate 14,000 subscribers from Mailchimp to ConvertKit? Better results with less work. Here’s why.

Go Make Things founder Chris Ferdinandi runs daily JavaScript emails to more than 14,000 subscribers and sells ebooks, courses, and quarterly workshops. After a decade on Mailchimp he faced time-consuming workarounds: manually rebuilding workshop sequences, delayed or incorrect purchase tagging that caused customers to receive irrelevant offers, and clunky multi-form behavior that confused subscribers — so he migrated his list to ConvertKit.

ConvertKit solved those problems with visual automations, tags, sequences, out‑of‑the‑box forms and RSS‑to‑email, letting Chris automate sales funnels, alumni flows, and opt‑outs without custom code. The one‑click migration was fast and painless, automations now kick off sales sequences automatically (saving him hours every three–four months), eliminated duplicate or mistargeted promotions, and improved subscriber experience — outcomes Chris credits directly to ConvertKit’s platform, support, and knowledge base.

JavaScript

Chris Ferdinandi