Case Study: Jonathan Goodman launches his book with newsletters using Kit

Jonathan Goodman launches a book to 4M+ subscribers with Kit

Jonathan Goodman, an author who had experienced burnout from traditional podcast-based book launches, sought a more sustainable and effective promotional strategy for his new book, "Unhinged Habits." He partnered with Kit to implement a newsletter-focused launch plan, aiming to reach a large audience without sacrificing his personal life and energy.

Kit helped Goodman develop and execute a strategy centered on building relationships with over 100 newsletter operators over a year. The solution involved tiering targets and creating custom, pre-written content for top-tier partners. This approach resulted in promotions to a combined audience of over 4 million subscribers during launch week, driving immediate sales. The strategy also created a valuable, reusable content bank for Goodman and allowed him to maintain a manageable and enjoyable launch experience.

Jonathan Goodman