Case Study: Mapped Out Money grows its email list to 10,000+ subscribers with Kit

How YouTuber Nick True uses dedicated lead magnets and automations to grow his email list to over 10,000 subscribers

Mapped Out Money, led by YouTuber Nick True, needed a better way to grow its email list without hurting YouTube performance. Using Kit, the team used dedicated lead magnets tied to specific videos and automated email workflows to turn viewers into subscribers while keeping their content strategy aligned with the platform’s algorithm.

Kit helped Mapped Out Money set up custom landing pages, a three-email welcome sequence, and ongoing weekly newsletters that run in the background. The result was steady list growth to over 10,000 email subscribers, with subscriber gains averaging 8 to 25 per day and bigger spikes around new video and lead magnet launches.

Mapped Out Money

Nick True

Creator