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Case Study: InspireFirst drives newsletter engagement and blog traffic with Kit
A Kit Case Study
How writer Chris Craft uses ConvertKit to build his weekly newsletter
InspireFirst, the writing-focused website and community founded by Chris Craft, needed a better way to keep its weekly newsletter consistent, engaging, and effective without constantly creating brand-new content. Using Kit, Craft wanted to drive blog traffic, build community participation, and encourage more engaged readers to join his invite-only writers’ group.
Kit helped InspireFirst run weekly email broadcasts by repurposing blog posts into short, personable newsletters, testing subject lines with A/B testing, and using simple forms and landing pages to grow the list. The results included a 36.8% open rate, a newsletter workflow that takes just 30 to 45 minutes to produce each week, and the newsletter becoming InspireFirst’s most successful channel for community sign-ups.
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InspireFirst
Chris Craft
InspireFirst