Case Study: Katelyn Bourgoin’s Why We Buy grows her newsletter and sells out products faster with Kit

How this self-proclaimed marketing geek uses Kit to grow her popular newsletter and launch products that sell out in minutes

Katelyn Bourgoin’s “Why We Buy” newsletter helps marketers understand the psychology of why people buy, but she needed a way to keep growing her audience and monetizing her content without relying only on social media. After a failed startup and while running a lean one-person business, she turned to Kit to scale her newsletter, test product ideas, and build stronger relationships with subscribers.

Using Kit’s automations and Creator Network, she created personalized welcome sequences, ran waitlists and pre-sales, and expanded her reach through recommendations. The results were strong: one launch sold 50 spots in under an hour, another sold out 200 spots in six minutes and generated $116,000, and her list grew from about 20,000 to nearly 60,000 subscribers. Kit also helped drive a 30% increase in sales for two featured products over three months.

Why We Buy

Katelyn Bourgoin

Founder