Case Study: Paper & Oats achieves 1,800+ subscribers with Kit

How this graphic designer used ConvertKit landing pages to generate 1800+ subscribers

Kelsey Baldwin, owner of Paper & Oats, needed a reliable way to build and nurture an email audience to launch and scale her InDesign course and other digital products. She turned to ConvertKit, using its landing pages, embedded forms, and Automations to capture leads and deliver content directly to subscribers.

Using ConvertKit landing pages and automations, Baldwin offered a 15‑page “InDesign Cliff Notes” ebook and an evergreen webinar to draw in and nurture prospects; the ebook alone generated 1,800+ subscribers and her overall list grew to more than 8,000, enabling repeat course launches and initial launch revenue of $18,000. ConvertKit’s forms, tagged automations, and webinar landing pages streamlined signups, follow‑ups, and discounts, turning subscribers into paying students with measurable growth.

Paper and Oats

Kelsey Baldwin

Owner