Case Study: BTRIBALFIT grows its email list and community with Kit

How this fitness duo uses email challenges in ConvertKit to build their email list

BTRIBALFIT, the fitness community founded by Brooke and Finley Robinson, needed a better way to use email to grow its audience and keep members engaged. After initially struggling with MailChimp and not knowing much about email marketing, they turned to Kit to manage their communications, lead generation, and community-building efforts.

Kit helped BTRIBALFIT run its email strategy and 21-day fitness challenges entirely within the platform using landing pages, Kit Commerce, tags, and automated email sequences. The result was a simpler system for launching challenges, promoting signups, and moving subscribers through tailored campaigns, while growing a 1,700-person email list and increasing engagement through regular, community-focused emails.

BTRIBALFIT

Finley Robinson

BTRIBALFIT