Case Study: Dan Go achieves 20% to 50% open rates with Kit

How this creator went from 20% to 50% open rates by switching to ConvertKit

Dan Go, who runs a fitness coaching and course business for creators, was struggling to reach his audience because his emails were landing in spam. Using a previous email provider, he saw deliverability drop, formatting issues, and open rates stuck around 20%, which hurt both his engagement and sales.

He switched to Kit, including a concierge migration, and then refined his newsletter strategy and content to focus on stronger inbox placement and more editorial-style emails. With Kit, Dan’s open rates rose to 52%, his business grew by nearly 100% in the year they worked together, and his list expanded from 50,000 to 160,000+ subscribers while deliverability continued to improve.

Dan Go

Dan Go

High Performance Coach