Case Study: Visualize Value achieves 60% open rates with Kit

How this creator uses ConvertKit to average a 60% open rate

Visualize Value, founded by Jack Butcher, needed a better way to build and engage an audience without relying on noisy, high-volume marketing. After growing on social media with minimalist designs, the team turned to email and Kit to reach a 55,000-person list with a more intentional, high-trust approach.

Using Kit Creator Pro, Visualize Value combined simple newsletter writing, transparent messaging, and automated email sequences to support product delivery and follow-up. The results were strong: Kit helped Visualize Value average a 61% open rate and 5.7% click-through rate, with one email reaching a 56.1% open rate, while automations and Shopify integration made it easier to segment audiences and scale without manual effort.

Visualize Value

Jack Butcher

Founder