Case Study: Duett achieves 22% conversion rates with Kit

How this copywriter partnered with creators in her niche to hit 22% conversion rates through the Creator Network

Duett, the email marketing strategy and copywriting business founded by Allea Grummert, had been growing its newsletter slowly despite consistent publishing and tried list-building tactics. The challenge was attracting the right subscribers without relying on time-consuming one-off events, and Duett used Kit’s Creator Network to expand its reach with better-aligned audiences.

By joining Kit’s Creator Network and partnering with complementary creators in the email marketing space, Duett began getting more targeted recommendations and stronger-fit subscribers. The result was faster list growth, improved motivation, and nearly reaching the 1,000-subscriber milestone for the first time, while also prompting an updated welcome sequence to support engagement and deliverability.

Duett

Allea Grummert

Founder