Case Study: Sketchbook Skool achieves $45K in paid newsletter revenue with Kit

How this artist used paid newsletters with ConvertKit to make $45k

Sketchbook Skool founder and author Danny Gregory wanted a more independent way to connect with his audience and reduce reliance on social media algorithms. Using Kit to power his email marketing, he built a free and paid newsletter strategy that let him speak directly to followers and turn his expertise on creativity into a product.

Kit helped Danny launch and manage his paid newsletter, Studio Notebook, with landing pages and Kit Commerce supporting the signup funnel from YouTube and his free list. Since switching to Kit in October 2021, he has generated more than $45,000 from the paid newsletter, while growing a free list of 20,000 subscribers and a paid list of 600.

Sketchbook Skool

Danny Gregory

Founder