Case Study: Real Food Dietitians achieves 30% open rates and stronger subscriber engagement with Kit

How these food bloggers build an engaged email list with ConvertKit

Real Food Dietitians, led by Jessica Beacom, had built a large audience but faced low engagement—about 125,000 accumulated subscribers with open rates around 10–12% and declining clicks—so in May 2021 they switched from Mailchimp to ConvertKit to focus on building a smaller, more engaged email list using ConvertKit’s platform, migration support, automations, tagging, and RSS tools.

ConvertKit helped them prune the list to 58,000 engaged subscribers, migrate their data, and implement automated five-email welcome sequences, an evergreen weekly “forever” series, RSS-triggered posts, and tag-based segmentation. The changes boosted open rates to roughly 30%, improved deliverability and targeting, and let the Real Food Dietitians maintain strong traffic (about 1.5M pageviews/month) while increasing email engagement — all with ConvertKit’s tools and migration support.

Real Food Dietitians

Jessica Beacom

Real Food Dietitians