Case Study: Phil Pallen grows his email list to 30,000 subscribers with Kit

How these 3 ConvertKit features helped this full-time creator grow his list to 30,000 subscribers

Phil Pallen, a brand strategist, consultant, and teacher, needed a better way to grow and connect with his audience through email. After switching from MailChimp to Kit, he focused on creating authentic, plain-text emails, high-quality freebies, and a more intentional email experience to support his personal brand and audience growth.

Kit helped Phil implement reusable email templates, landing pages for lead magnets, and automated welcome sequences tied to tools like Squarespace and Teachable. The results were significant: his list grew from 900 to 30,000 subscribers in four years, and one freebie alone was downloaded more than 22,000 times, showing measurable impact from using Kit.

Phil Pallen

Phil Pallen

Brand Strategist, Consultant, and Teacher