Case Study: Podcaster Jay Clouse achieves 25,000 monthly listeners with Kit

How podcaster Jay Clouse uses ConvertKit to reach 25,000 listeners every month

Jay Clouse, host of the Creative Elements podcast, faced the challenge of turning high-quality episodes into a growing, consistent audience amid crowded discovery channels. To build repeat listeners and reduce friction for discovery, he relied on ConvertKit’s email tools—using newsletters, automated welcome sequences, and landing pages to make the show discoverable and keep listeners engaged.

ConvertKit powered a two-pronged weekly email strategy (episode-release emails on Tuesdays and promotional newsletter mentions on Sundays), automated welcome flows, and landing-page funnels that turned readers into listeners. The approach helped Clouse grow a 6,500-person email list and drive about 10,000 downloads per episode, reaching roughly 25,000 unique listeners each month—demonstrating ConvertKit’s measurable impact on audience growth and engagement.

Jay Clouse

Jay Clouse