Case Study: Cara Chace (Pinterest coach) achieves evergreen, hands-off audience growth with ConvertKit (Kit)

How Pinterest coach Cara Chace uses opt-ins and evergreen automations to grow her audience

Cara Chace, a Pinterest coach and founder of the Pin Power Method, needed a way to turn heavy Pinterest traffic into an engaged email audience without being on a constant content treadmill. She adopted ConvertKit’s automation and evergreen tools—using opt-in incentives, landing pages, and done‑for‑you automation—to capture Pinterest visitors and manage subscribers.

ConvertKit implemented opt-in funnels, multi-month evergreen email sequences, and subscriber-cleaning automations that turn pins into a hands-off sales engine: about 80% of Cara’s traffic comes from Pinterest, her free masterclass and PDFs drive steady signups, and automated sequences convert prospects into paid Pin Power Method members. The ConvertKit setup has delivered consistent list growth since 2018, automates sales pitches on autopilot, and freed Cara to launch a new newsletter and her Work Better Live Well venture.

Cara Chace

Cara Chace

Business Consultant and Pinterest Marketing Expert