Case Study: Throw the Fight turns followers into diehard fans with ConvertKit (Kit)

How one band uses email automations to turn followers into diehard fans

Throw the Fight, led by Ryan Baustert, needed a reliable way to turn casual listeners into repeat concertgoers and superfans while managing the business side of the band. To solve that, they leaned into email marketing and switched to ConvertKit, using its landing pages and email tools to capture new fans with a free album offer and to automate their onboarding.

Using ConvertKit landing pages plus a seven-email automation sequence, Throw the Fight directs new subscribers to Spotify, YouTube, merch, and show dates without manual effort. Baustert credits ConvertKit with immediate gains — growing the band’s email list to about 4,000 subscribers and helping fuel broader success (40,000 albums sold, ~265,000 monthly Spotify listeners, 23,000 YouTube subscribers and regularly sold‑out shows) as casual followers become diehard fans.

Throw the Fight

Ryan Bauster

Throw the Fight