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Case Study: Blogging For Devs achieves 5,000+ subscribers and four-figure monthly revenue with Kit
A Kit Case Study
How Monica Lent built a thriving paid community for developers
Monica Lent, creator of Blogging for Devs, needed to pivot when her travel blog and Affilimate income collapsed during the pandemic and wanted a repeatable way to build an engaged audience and new revenue. She narrowed her niche to “blogging for developers without an existing audience” and used ConvertKit—especially ConvertKit Sequences, opt-in forms and visual automations—to launch a free 7‑day email course and ongoing newsletter to test demand and drive interaction.
Using ConvertKit’s opt-in forms, double opt‑in, and automated sequences, Monica scaled rapid subscriber growth, high engagement (early open rates >70%, ~60% by course end, ~25% reply rate), and strong conversion (about 1,048 subscribers from ~2,300 landing‑page visitors in two weeks, ~44% conversion). ConvertKit powered the funnel that grew her list to 5,000+ subscribers and helped turn Blogging for Devs Pro into a paid community that earned roughly $5,000 in week one, ~$10,000 in six weeks and about $1,300 MRR.
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Blogging For Devs
Monica Lent
Software Eengineer