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51 Case Studies
Case Study: The Perfect Loaf drives 61% open rates, deeper audience connection and more revenue with Kit
A Kit Case Study
How Maurizio Leo switched from Mailchimp to ConvertKit to connect deeper with his 81K+ subscribers and drive more revenue
Maurizio Leo, author of The Perfect Loaf and creator behind a baking site with more than 81,000 subscribers, needed a simpler way to segment his audience and send automated sequences after finding Mailchimp too convoluted. He discovered ConvertKit in an email-marketing class and chose ConvertKit (using its concierge migration service and creator-focused tools) to better connect with readers and grow his business.
ConvertKit implemented a full migration and helped Maurizio set up visual automations, a 10–15 message welcome sequence, evergreen newsletters, landing pages, and subscriber tagging for future offers. As a result, Maurizio has sent over one million emails, maintains a 61% open rate, and reports higher pageviews and increased revenue for the site since moving to ConvertKit.
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The Perfect Loaf
Maurizio Leo
Founder