Case Study: Marissa Lovell achieves a thriving 2,300-subscriber From Boise newsletter with Kit

How Marissa Lovell uses ConvertKit to grow her thriving local newsletter in Boise

Marissa Lovell, creator and editor of the local newsletter From Boise, needed a low-cost, reliable way to run and grow a twice-weekly email covering events, long-form stories, and local culture while juggling freelance work and limited resources. She chose ConvertKit as her email platform to handle subscriber signups, automated welcome messages, and content publishing without a large team or budget.

Using ConvertKit’s automation, signup pages, and workflow features, Lovell automates welcome emails, adds new editions to the signup archive, and runs referral and sponsorship processes that keep the newsletter consistent and scalable. The result: From Boise has grown from roughly 200 early subscribers to over 2,200, maintaining a +50% open rate, earning local sponsorship revenue, and enabling sustainable content investments — all powered by ConvertKit.

Marissa Lovell

Marissa Lovell