Case Study: Marie Poulin achieves $40K/month course revenue and automated student onboarding with ConvertKit (Kit)

How Marie Poulin uses ConvertKit to manage her $40K/month course business

Marie Poulin is a Notion expert who runs Notion Mastery and a library of Notion templates that together generate about $40,000 per month and serve over 2,100 students and 21,338 subscribers. Her challenge was scaling post-purchase onboarding, student communications, and fast product launches without manual tracking, so she adopted ConvertKit (landing pages, automations, and ConvertKit Commerce) to manage growth and nurture customers.

ConvertKit implemented landing pages, tagging, sequences, rules, and Commerce, integrated with ThriveCart and Tally, to automate personalized onboarding, follow-ups, and product launches. The result is largely hands‑off student communication, rapid product launches and tagging, high lead-to-subscriber conversion for free templates (25%+), 285 landing pages/forms in use, and a streamlined backend that supports Marie’s $40K/month business and four‑person team — all powered by ConvertKit.

Marie Poulin

Marie Poulin

Co-Founder