Case Study: RadReads (Khe Hy) achieves 53%+ email open rates with Kit (ConvertKit)

How Khe Hy of RadReads maintains a +50% open rate with his 27,000+ subscribers

Khe Hy, creator of RadReads, needed to turn a tiny list into a sustainable, highly engaged audience and keep readers connected as his audience scaled. To do that he partnered with ConvertKit, using its landing pages, automated email sequences, and visual automations to capture and onboard subscribers around specific topics like GTD, Notion, and $10K work.

Using ConvertKit, Khe set up topic-specific lead magnets and dedicated landing pages, source-based welcome sequences, and visual automation flows that trigger the right nurture tracks from multiple entry points. The results: RadReads grew to 27,000+ subscribers and sustains an exceptional engagement profile — about a 53% overall open rate (welcome emails ~70%, some lead-magnet emails up to 88%), lead magnets converting as high as ~12%, and long 10-email sequences maintaining roughly 50% open rates.

RadReads

Khe Hy