Case Study: Bonnie Christine doubles her email list 5 years running with ConvertKit (Kit)

How fabric designer Bonnie Christine doubled her email list 5 years running with free content

Bonnie Christine, a fabric designer and educator, faced a slow-growing, low-engagement email audience—by 2017 she had 4,100 subscribers with only a 6% open rate. To fix this she focused on rebuilding her email strategy around free, high-value content and used ConvertKit to run timed signup forms and nurture sequences that would better engage and onboard subscribers.

Using ConvertKit, Bonnie implemented a funnel of free offers—holiday mini-courses, a five-day challenge, a 52‑page ebook, and course previews—deployed on schedules tied to cohort launches. The results: open rates climbed to 58% within six months, her list grew to 7,900 then doubled annually to about 62,000 subscribers, the ebook generated 22,000 leads in 2020, and roughly 11% of students who tried the preview converted into her course, all enabled by ConvertKit’s sequencing and signup tools.

Bonnie Christine

Bonnie Christine

Designer