Case Study: Dorie Clark achieves multi-seven-figure growth with Kit automated emails

How Dorie Clark uses Kit automated emails to run a multi-seven-figure business

Dorie Clark, a creator and author running a multi-seven-figure business, wanted to sell her courses and books without relying on “shouty” emails, scarcity tactics, or hustle culture. She needed an email system that could help her build long-term trust with her audience while still driving sales, and she chose Kit for its automation and segmentation capabilities.

Kit helped Dorie Clark set up an evergreen newsletter and sales sequence that repurposed her existing content and let her promote offers in a low-key, value-first way. The results included a $269,000 course launch in 18 months, an open rate above 40%, and support for a sustainable multi-seven-figure business, with Kit also helping her create passive income streams through ongoing promotions and launches.

Dorie Clark