Case Study: Craftsman Creative achieves $85,000+ revenue, 2,000+ subscribers, and a sub‑10‑hour workweek with Kit (ConvertKit)

How Daren Smith grew his $85,000+ business with under 10 hours per week with ConvertKit

Craftsman Creative, run by Daren Smith, is a resource hub that helps creators build six-figure businesses. As a full‑time film and TV producer running the venture as a side gig, Daren needed a way to consistently grow and monetize an audience without spending more than 10 hours per week, so he adopted ConvertKit to handle email capture, tagging, and automation across his book, blog, podcast, workshops and partner launches.

ConvertKit’s forms, tags, sequences and automations deliver a single 5‑day email course, segment interested buyers, and power partnered course launches from one account. Using ConvertKit, Craftsman Creative grew to 2,000+ subscribers, generated over $85,000 in revenue, added 250+ book‑interested subscribers during the book launch (with thousands in presales), and now runs a dozen-plus creator courses while Daren maintains the business in under 10 hours a week.

Craftsman Creative

Daren Smith

Founder