Case Study: Design System University achieves audience growth and revenue with Kit

How Dan Mall grew from 1,000 to 60,000 subscribers in three years

Design System University needed a more reliable way to grow and monetize its audience as social platforms became less dependable and its email list sat largely unused. Using Kit, the business turned to email as its main growth engine, along with segmentation, automation, and Kit landing pages to support its education and coaching offers.

Kit helped Design System University build automated educational sequences, pre-launch campaigns, targeted tagging, and fast landing-page tests to qualify leads and improve conversions. The result was dramatic growth from 1,000 to 60,000 email subscribers in three years, with email supporting a thriving multiple six-figure business and Design System University contributing 25% of revenue.

Design System University

Dan Mall

Design System University